knomo launch event in Selfridges with DJ Erick Morillo hosting and Rob Marmot DJ’ing
Internationally renowned superstar DJ, producer & platinum selling artist, ERICK MORILLO has dominated the global music scene for the past decade. He has remixed everyone from Whitney Houston and Basement Jaxx to Macy Gray and collaborated with the likes of Puff Daddy and The Audio Bullys. He headlines events across the world ranging from the annual Subliminal Sessions parties at the Miami Winter Music Conference, to his coveted residencies at Le Palais in Cannes, Ministry of Sound and Pacha NY of which he is co-owner and his now legendary Subliminal Sessions parties at Pacha Ibiza. He has also been invited to play at the exclusive Chinawhite Rock The Polo Party at the Cartier Polo, The Concert for Diana after-party at Wembley Arena and most recently to an audience of 60,000 at the Creamfields Festival in Argentina.
He founded the now legendary SUBLIMINAL RECORDS empire in 1997 and released his first artist album worldwide in 2004, entitled “My World”. The success of the first single “Break Down The Doors” led to Erick’s debut music video, featuring a cameo by supermodel Naomi Campbell. He has also found commercial success with Reel 2 Real’s hit “I Like To Move It” featured in “Madagascar 1 & 2″.
Raised in Colombia and New Jersey, Erick started DJing at the age of 11 and was soon inducted into the house fraternity through his friend Marc Anthony. He has won numerous prestigious awards along the way such as “Best International DJ 2002″ and “Best House DJ 1999 / 2001″ and is as comfortable behind the camera as he is behind the decks, appearing on MTV UK and as host of MTV Ibiza for two consecutive years in addition to starring in a seven part series for Channel 4.
Spring 2010 is going to be busy for Erick as he launches his new album “Playboy Compilation” as well as his first foray into fashion; a limited edition capsule collection of laptop cases and luggage. The Erick Morillo for knomo collaboration launches exclusively at Selfridges and Apple online.
knomo Team Up With Superstar International DJ Erick Morillo for Stunning SS10 Collection
Bored with being a clone on the 9-5 commute? For spring 2010, why not stand out from the crowd and showcase your style status with an ‘Erick Morillo for knomo’ laptop bag from the must-have Brixton range.
knomo’s Brixton collection embodies the very nature of the London area it is named after; kooky and cool with a fresh yet relaxed take on design. Favoured by creative’s, style aficionados and budding musicians, the Brixton range is ideal for stylish men. With this in mind, knomo wanted to create something special and enlisted the help of one of the most fashionable men in music, legendary house music DJ and Producer Erick Morillo.
Erick has been a heavy-hitter on the music scene since the late 1980′s achieving massive hits like Reel 2 Real’s “I Like To Move It.” His laptop plays an integral role, whether producing new music or DJ’ing to crowds of thousands, so Erick knows exactly what he needs when it comes to a laptop bag.
Designed for practicality, the Erick Morillo collection consists of 4 bag styles including a Saxby Slim messenger, Riley tote and Lincoln and Tokyo slim briefcases; along with stunning NEW luggage pieces the Lisbon trolley, Berlin Weekender and Berlin gym bag; all in waxy coated canvas with soft leather trim. The bags are offered in 2 colour choices: an Ibiza-bright, sunshine yellow shiny canvas, with black leather trim; and a sophisticated matte grey canvas with brown leather trim. Each reflects a mood and adaptability- subtle and sophisticated by day, loud and crowd-pleasing DJ by night.
“My laptop and equipment are essential to my work – travelling constantly, I need something practical yet fashionable to see me around the world. I’m delighted to be working with Knomo on this collaboration”. Erick Morillo
As an added bonus, every bag from the Erick Morillo collection will include an exclusive compilation CD with some little-known EM tracks and some new tunes by up-and-coming artists on his label – a must for all die-hard fans!
So whether you kick it old skool with records and decks or you let your mouse do the mixing, there is a style for every budding DJ; and if you prefer to leave it to the professionals, grab yourself a bold and unashamedly stylish bag from the ‘Erick Morillo for knomo’ collection.
The ingenious tracker tag in each knomo can help you retrieve your laptop should you lose it (see unique Tracker ID in every bag, with freephone international number for the finder to call).
The ‘Erick Morillo for knomo’ range is stocked exclusively in Selfridges and will then roll out nationwide to stores including Harrods, Apple, Fenwick and John Lewis; or see www.knomo.com or www.erickmorillo.com
